Great Pet Fund
Grooming the Next Generation Of Pet Products for Success
According to the American Pet Products Association, American’s will spend over $100 billion dollars on their four-legged family members in 2020. That’s an increase of nearly 5% over the previous year, in the midst of a pandemic-induced recession.
Great Pet Fund (GPF) is a new investment fund focused solely on this highly-profitable and recession-proof industry. GPF was founded by industry innovators, Brock Weatherup and Dave Krauser, whose experience includes leadership roles at Petco, PetSmart, Pet360, PetCoach and more. They use that experience to do more than invest in companies that show great promise. Together with their teams, they help companies optimize their products, marketing, and operations to increase upside potential and minimize downside risk.
GPF has seized on two attributes driving growth in the pet industry: the humanization of pets and the explosive growth of pet ownership among millennials, 75% of whom now own a dog or cat. Because they are putting off parenthood longer than the previous generation, pets are often this demographic’s first “child.” Thus consumer product attributes are starting to impact the pet product industry. Higher spending in the category is not just due to increased ownership, but three important trends:
- Premiumization of pet products
- Technology that drives engagement, interaction, and convenience
- Options that are fresh, local, and sustainable
GPF’s first investments include: Project Blu, an Italian company that makes premium pet products from 100% upcycled materials. Their dog and cat beds are produced with plastics harvested from the ocean; Snout ID, an electronics medical records company that streamlines clinic operations and improves communications with pet owners; And Fuzzy, an online personalized pet care and telehealth company.
Each of these fits the fund’s profile and present opportunities for acceleration by taking advantage of GPF’s operating expertise.
GPF looks for investment opportunities that have proof-of-concept revenue, a scalable business model, and are seeking first-round funding. GPF’s leadership team is all over the industry every day bringing unique conversations and first-look at most opportunities. When combined with their operational expertise and capital, their industry exposure provides a unique opportunity for beneficial deal terms, proprietary conversations and exclusive opportunities. This also works on the back end, where the team’s connections with some of the largest players in the industry provide exit options; Large organizations are constantly on the hunt for the top-line revenue growth opportunities that acquisitions represent.
Great Pet Fund is the culmination of this team’s knowledge and experience to drive value creation for portfolio companies, coupled with the competitive advantage to optimize investment returns. Contact FORCE Family Office CEO, Steven Saltzstein for an introduction to the leaders of this exciting new fund.
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