Reinventing Marketing for the Digital Age
Mastermind Marketing [OTC:MMND] was founded more than 30 years ago on the belief that great marketing does more than create awareness. Great marketing builds brand value by selling products. Even though most of the marketing industry continues to peddle commercials and online ads that promise to build brands through persuasion, Mastermind builds brands via experience.
Using this philosophy as a foundation, Dan Dodson and his team have built a digital agency that creates vertically integrated marketing programs using the latest marketing technology to drive sales and create loyalty among their clients’ customer base. This has driven organic growth that has placed Mastermind on the top agency lists of both Ad Age and Chief Marketer magazines.
Mastermind has a depth of expertise in key digital tactics like Influencer Marketing, Content Marketing, Digital Intelligence and Optimization that few agencies can match. They also are on the forefront of innovation developing new services based on emerging platforms like 5G and technologies like Augmented Reality, Virtual Reality, Mixed Reality, and Artificial Intelligence.
Examples of their work and its effectiveness include:
- A YouTube influencer campaign for Home Depot that generated a 4,000% Return On Marketing Investment
- The development of a content hub for Harman International that helps cross-sell the company’s many technologies to OEM automotive engineers
- Working with celebrities like Lucy Hale from Pretty Little Liars to raise consideration for IUDs in a campaign for Bayer Health
- Developing a mobile owner’s manual program infotainment system for Harley-Davidson that increased customer satisfaction and improved dealer sell through
Mastermind has developed and deployed a proven, data-driven process that provides clients with the assurance they need to invest fully in marketing programs. It includes research and testing, strategy and planning, creative development, campaign management, analytics, and back to research and testing for continuous improvement as the campaign rolls on.
Mastermind not only develops high-value programs for their clients, they do so efficiently by controlling production costs and quality. They have a complete creative studio in house for video, photographic, and the production of other digital media. They have deep experience in both User and Customer Experience Design, deploying the latest technology ensure their work meets customer requirements in both the real and virtual worlds. They are adept at developing location-based mobile promotions using gamification to drive engagement. And of course they are well-versed in more traditional communications including social programs, advertising, and issues management.
The next step in Mastermind’s growth is to create a vertically integrated digital marketing company that can support Fortune 500 brands along each step of the customer journey. Mastermind will be expanding through strategic acquisition of agencies that offer one of two things:
- Additional service capabilities that can expand and deepen relationships with their existing Fortune 500 clients,
- Agencies that have Master Service Agreements with Fortune 500 brands that are not currently on the Mastermind roster.
Given their expertise and strong financial position, Mastermind is ready to embark on its growth through acquisition strategy looking to join forces with agencies with complementary client lists, in other geographies around the United States, across Europe, South America and Australia.
Mastermind is a profitable, integrated digital marketing agency with no debt, creating a new model that’s proven very successful over the past few years. Their intent is to leverage their public structure to make strategic acquisitions that will provide significant shareholder value.
For more information about Mastermind, please contact FORCE CEO, Steven Saltzstein. He will be happy to schedule an appointment to speak with the company’s leaders.
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