If you watch video on a phone, tablet, on a Smart TV, or one that’s connected through ROKU, Chromecast, AppleTV or another service, you’re watching streaming video. Platforms like Netflix, Hulu, Sling, YouTube TV, Disney+, Peacock and more are increasingly becoming the access points of choice as traditional over-the-air broadcasting loses relevance. It seems simple. Just click on an icon an boom, you’re watching a tv show, movie, or funny video. But getting that video to those billions of devices is incredibly complex work. Work that must happen in milliseconds.
That’s where Wurl comes in.
Wurl is the backbone for live and on-demand streaming video content. Wurl was developed to bring major TV and Film production companies, advertisers, distribution platforms, and consumers together no matter where and when they view their content.
According to ResearchAndMarkets.com, Global streaming video revenue is projected to grow by nearly $150B by 2024 and Wurl is perfectly positioned to capture a percentage of it with the state of the backbone they’ve created for producers and platforms around the world.
Think of Wurl like the interstate highway system for streaming video. Just as cars and trucks move fluidly around the nation at different speeds with different on-ramps and exits, programming moves from studios including NBC, BBC, Fox, TBS, AMC, Bloomberg, and more via Wurl to platforms like Roku, Sling, FireTV, Apple TV, Samsung, LG, Visio where more than 2 billion streaming viewers get their content. The content fuels up with ads along the way from services like Google, Amazon, AdPool, SpringServe and others. Wurl collects fees for every program that moves across the network as well as for each ad that gets inserted into a program.
Wurl is completely addressable and trackable. It allows producers and advertisers to know exactly where their programs and ads are going, right down to the device. They know exactly who’s viewing, when they’re viewing, how long they’re viewing, and if they’re watching the ads. This gives advertisers the precision targeting they’ve been hoping for since the invention of the internet, along with complete transparency.
Until Wurl came along, each producer had to figure this out for themselves, which is a major issue since the platforms all require different digital formats. With the constant expansion of platforms and producers, it’s impossible for both sides to keep up. Wurl is the transformer that automatically adapts the content for each platform, and even serves as an intermediary helping producers connect with networks and vice versa.
Launched in 2018, Wurl currently has 50 employees in Palo Alto, Santa Monica, and London. The service is currently delivers 300 channels to nine countries in North America and Europe. By the end fo 2020 Mexico, Brazil, Australia, Russia, India, and Japan will be brought online. Revenue in 2019 was $5.5M, 2020 is forecast to be $14M. With more networks, producers, and geographic expansion revenue is expected to hit $306M by 2024.
If you’d like to learn more about Wurl and talk to founder and CEO, Sean Doherty about this fast growing company, contact Steven Saltzstein, CEO of Force Wealth and we’ll make the introduction.
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